SpycatcherOnline

SpycatcherOnline

The concept of Spycatcher Online was an immediate success, with our client quickly becoming one of the UK's leading online providers of audio and video monitoring, counter-surveillance and protection equipment and clothing.

We ran a very funny, very funky ongoing PR campaign for them right from the beginning, and organised many large-scale (double-page spreads and 3 to 4 page features) in publications as diverse as GQ and FHM; The Times and Live (Mail on Sunday); London Metro, Time Out, London Life, SmartLife and BBC Focus. Plus coverage on innumerable websites of course - and when news portal MSN featured a selection of their goodies, the number of hits (and purchases) increased tenfold - for at least a week afterwards.

SpycatcherOnline

The Spycatcher Open Day netted long features on both The BBC and ITV evening programmes, with highly generous client plugs on both - and our airtime buying colleagues reckon that, if it were possible to buy these two segments as TV advertising time, the cost would be at least £500,000! Not bad for an event with a total budget of under £2,000 for the day!