Drumond Park Games

Magic Tooth Fairy

One of the UK's leading table-top games brands, Drumond Park - now a part of the Vivid Toy and Games Group has been a client of ours for fifteen years - and we love them to pieces. We've been there with them from relatively small beginnings to UK Top Ten dominance in the board and action games and magic markets - and we've had loads of fun along the way!

Drumond Park believes in supporting each of its major Children's, Family and Adult games not only with TV advertising, but also with its own PR, media promotions and sampling programme. In a typical year we concoct and run full-scale multi-media campaigns (focusing on the Easter and Summer holidays and the three months prior to Christmas) for an average of six new and three refreshed products. On top of that we run a 200-strong Bloggers' Review Panel and also mastermind 'You May Also Like' consolidation programmes for at least another ten existing popular games.

Barbecue Party

The results are always spectacular - aided lately by the fact that traditional board games and electronic action games are becoming increasingly popular with parents, who are coming to recognise that this type of table-top entertainment is the perfect means of dragging their offspring away from their screens, actually communicating with each other - and enjoying themselves! In a typical year we achieve more than 600 positive reviews and product giveaways for Drumond Park - appearing in media outlets as diverse as the Daily Mail and Sunday Times, First News and National Geographic Kids, the MumsNet, Parents in Touch and In the Playroom websites (8 million, 450,000, 95,000 unique monthly visitors respectively), and many influential high profile parenting blogs as well.

Family Fortunes

All this adds up to a huge amount of work by quite a few people - but our client believes wholeheartedly in PR as being one of the key aspects of their undoubted success. Media interest is always enormous - especially in the important run-up to Christmas, where Drumond Park products regularly appear in the coveted nationals' Gift Guides.